Social Media News

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

GEO has found its place in the search landscape, and it’s reasonable to think that the future of generative engine optimization is guaranteed. According to Datos’s State of Search report, Q4-2025 saw some interesting changes. For the first time, AI tools had a consistent 1.31% to 1.34% of visits in the U.S. In previous quarters and reports, traffic to AI tools was growing. This stability in traffic suggests that AI search tools may have found their place in the wider search landscape. GEO is f

Why Real Estate Investment and Construction Management Need to Work Together

The relationship between real estate investment management and construction project management is closer than most software vendors acknowledge. For development-focused investment organisations — those that create value through ground-up development or significant value-add construction rather than simply acquiring stabilised assets — the investment management and construction management functions are not parallel activities that happen to occur at the same organisation. They are interdependent

EXCLUSIVE: Mars Petcare’s CGO Najoh Tita-Reid is Exiting to Pursue Career in AI

The executive, who helped reconfigure Mars’ agency roster and implement AI-focused marketing frameworks, will depart in Q4.

Every Brand Needs An Enemy

Every brand needs a competitor you choose to benchmark against and beat.

The Power of Creator and Brand Collaboration Put to the Test

This post was created in partnership with Inmar Media Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration.  […]

‘Fastvertising’ Puts Real-Time Cultural Moments in Every Marketer’s Hands

This post was created in partnership with MNTN Producing a TV ad has always been an expensive, time-consuming process, making it challenging to jump on real-time trends and viral moments. […]

Bringing Brands and Creators Together in the Participation Economy

This post was created in partnership with Sam’s Club The creator economy is moving past the passive follower era and into the participation economy, where brands can build ecosystems with […]

5 Ways Apple’s Marketing Evolved in the Tim Cook Era

As longtime Apple CEO Tim Cook steps down, ADWEEK looks back on how the company's marketing evolved during his tenure.

Beats and Jennie Are Back Together With an Unreleased Song and New Headphones

K-pop superstar Jennie's latest Beats collab features an exclusive track, new headphones, and a pop-up for fans.

Inside Paramount’s 2026 Upfront Dinners

These are Paramount's first upfront dinners following its $8 billion merger with Skydance.

After Building In-House Agencies for Brands, Jeffrey Gorder Is Back Leading One

The new CEO of MONO will expand the creative boutique into integrated marketing and transformation services

Getting Started With OpenClaw: Step-by-Step to Your First Bot

Are you ready to start building AI agents for yourself, but worried the process is too technical? What if the power to build a custom AI workforce was already in your hands, no coding required? In this article, you'll discover what OpenClaw is, what it can do for marketers and business owners, and how to […]The post Getting Started With OpenClaw: Step-by-Step to Your First Bot appeared first on Social Media Examiner.

Index Exchange Welcomes DSPs into New Cloud Infra, Bringing Bidders Closer to Ad Inventory

Index Exchange is betting that its containerized approach will improve the latency of programmatic auctions while creating a more fair and competitive buy-side market.

Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next Generation

Challenging some marketing misconceptions about the challenges facing the wine industry.

Meta previews updates for its Edits app

At a webinar to celebrate the video editing platform’s one-year anniversary, the company announced improved captions, as well as better effects customization and memory.

Can You Actually Buy Fireworks Online and Have Them Shipped to You?

Yes, you can buy fireworks online and have them shipped directly to your home in most U.S. states. The process is legal where consumer fireworks are permitted, but it comes with specific rules tied to federal transportation regulations. Fireworks fall under the U.S. Department of Transportation’s hazardous materials classification, which means standard postal services and air freight are not options. Ground shipping through licensed carriers is required. Understanding how this system works

Meta plans large-scale job cuts beginning in May, says Reuters

<figure><div><img src="https://imgproxy.divecdn.com/_F9K7808g-egAJKt4BktdI9h92MmalSfxjmoYu3HMRM/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8ySDNZQlJBLmpwZw==.webp"/></div></figure>The company is reportedly looking to reduce its global workforce by about 10%, or approximately 8,000 people, as it increases its reliance on artificial intelligence.

Inside Coachella’s Off-Site Events That Are Rewriting the Festival’s Landscape

Brands are skipping the festival grounds and staging their own moments off-site

YouTube adds enhanced parental controls, offers tips to families

New features include time limits for Shorts and in-app account settings as the platform works to protect teens from overusing digital media.

Pinterest CPG promotions outperform benchmark ROIs

New research commissioned by the platform analyzed how Pin ads drove shopping activity across multiple regions and products.