Social Media News
Bret Baier Goes Live From Pennsylvania and Michigan This Week (Exclusive)
<div>Looks like Fox News' Bret Baier will be trick-or-treating in Pennsylvania this Halloween. TVNewser can exclusively reveal that the Special Report anchor is broadcasting live from a Philadelphia suburb on Oct. 31 at 6 p.m. ET. And he's taking show on the road the next night as well, heading to a suburb of Detroit, Michigan...</div>
Tools of the Trade: Ulrika Karlberg of Yard NYC
<div>Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair...</div>
The Black List, The Ankler, and LAist Studios Team for Hollywood Game and Chat Podcast
<div>The Black List, LAist Studios, and The Ankler are putting celebrities to the test. At ADWEEK's Mediaweek event today, the three companies announced they're teaming up for Nobody Knows Anything, a new game and interview podcast and radio show that quizzes celebrity guests and explores the creative process. Shana Naomi Krochmal, LAist Studios vp of...</div>
Asos Unveils New Brand Platform That Ignores Fashion’s Gatekeepers
<div>Fashion inspiration comes from old photos, a carnival, and a chandelier in a new brand platform from online retailer Asos that targets shoppers who are less influenced by what's being worn by models and celebrities. "Inspired By" speaks to a growing trend of people seeking style inspiration from beyond traditional fashion sources like runways. The...</div>
Resume Rewind: Longtime GE Exec Linda Boff Shares Her Blueprint for Early-Career Success
<div>Linda Boff, CEO of creative agency Said Differently and the latest subject of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom, is best known for her 20 years at GE. "I fell deeply in love with the company and the purpose of the company, which is, 'Find a way to build a...</div>
Nexstar Buys Cleveland Station WBNX
<div>Nexstar Media Group, Inc. has agreed to acquire the assets of WBNX in Cleveland, Ohio, from the Winston Broadcasting Company. The acquisition will create a duopoly for Nexstar. The company already owns and operates Fox affiliate WJW. "The acquisition of WBNX-TV strengthens our presence in Cleveland, a top-20 television market, and in the political battleground...</div>
WWL Anchor Eric Paulsen Has Died
<div>Longtime WWL anchor Eric Paulsen died Saturday morning. The New Orleans CBS affiliate said Paulsen had been away from the anchor desk for more than a month after announcing that he had been diagnosed with a "fairly aggressive" form of cancer. "I'm not a person who worries about a lot in life, and I've always...</div>
GroupM Exceeds Goal to Double Women’s Sports Investment
<div>Earlier this year, Group M, WPP's media investment group, launched a dedicated women's sports marketplace ahead of the upfront, committing to double its annual media investment in women's sports. Today, there are no buzzer-beaters necessary. The company has officially achieved its goal. Though GroupM didn't share total volume numbers, the company told ADWEEK it's already...</div>
Brian Cox Goes Back to School in Uber One’s First Ad for Students
<div>Brian Cox returned to university in a new Uber One campaign promoting its student membership benefits across Uber and Uber Eats. The spot, created by agency Special U.S., sees Cox enrolling as a freshman who is unconcerned with classes and dorm life. Instead he's focused on the perks of free Uber Eats delivery and discounted...</div>
Bezos Defends WaPo’s Non-Endorsement as Editorial Board Resignations Continue, 200K Digital Subs Canceled
<div>Jeff Bezos, the billionaire Amazon founder who owns The Washington Post, defended the newspaper's decision to stop endorsing presidential candidates, arguing in part that the move is a way to shore up credibility and combat perceptions of political bias. (NBC News) "Presidential endorsements do nothing to tip the scales of an election," Bezos wrote in...</div>
Are AI Agents Worth It? HubSpot's CMO and VP Weigh In
On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents.
When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.
Obviously, that‘s not completely true (they don’t wear suits), but they are very helpful to marketers and are predicted to greatly improve their efficiency and productivity.
AI agents are the
The Ultimate Guide to Successfully Rebranding in 2024
While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands.
Most recently, Nickelodeon, where I work full-time in marketing, pulled off a rebranding strategy in 2023 for the first time in 14 years.
We brought back the “splat,” a shape inspired by Nickelodeon’s iconic green slime, as a tactic to tap into both kids and their nostalgic parents who are former 90s Nick Kids themselves. This was part of an effort
Getting B2B Ecommerce Right — Here's What I Learned From Experts
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027.
However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast.
I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best
#727: My Morning Routine (& How To Create One That Works For You, Not Against You)
Listen on… Here’s why having a morning routine that prioritizes your mental and physical health will be a game-changer for your business. My friend, I'm just coming off of my Digital Course Academy launch, and I'm feeling two things: huge gratitude and total exhaustion! With my business moving at full speed, there's absolutely […]
The post #727: My Morning Routine (& How To Create One That Works For You, Not Against You) appeared first on Amy Porterfield | Online Marketing Expert.
Threads Brings Trending Topics To Japanese Users
<div><p>But is it really representative of the latest conversational trends?</p></div>
LinkedIn’s Experimenting With an Updated Top Navigation Bar
<div><p>A new look for LinkedIn's UI?</p></div>
LinkedIn Experiments With an Updated Top Navigation Bar
<div><p>A new look for LinkedIn's UI?</p></div>
X Withdraws Payment Processor Application in New York
<div><p>The company has not re-submitted an application in NY.</p></div>
LinkedIn Launches New Video Feed Promotion in the UK
<div><p>The new promotion aims to highlight the benefits of LinkedIn's video feed to younger users.</p></div>
Netflix Adds New Option to Share Clips from Shows to Social Media
<div><p>A new way to share moments from Netflix shows.</p></div>