Social Media News
AI visibility score: How to summarize your AI visibility
Your brand’s AI visibility score covers the part of the search landscape that traditional SEO rank tracking can’t see. Tracking it is becoming as essential as monitoring Google rankings — and a lot harder to pin down. An AI visibility score summarizes how often and how well a brand appears in AI-generated responses across platforms like ChatGPT, Perplexity, and Gemini, aggregating metrics such as: Platform coverage Mention frequency Citations Sentiment Consistency Share of voice Most m
Threads tests emoji reactions to specific words in posts
<p>The app is experimenting with an option that could allow users to react to particular parts of a post by attaching publicly highlighted reactions.</p>
Google offers new first-party shopper data integration
<p>The company’s partnership with Albertsons Media Collective will bring more precise audience targeting to YouTube and Display 360 campaigns.</p>
Pinterest launches connected TV ad placement via tvScientific
<p>Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.</p>
SUVs, Pickups, and Passenger Cars Are Behind Three Quarters of All Pedestrian Deaths: New Study Identifies the Vehicles and Days Putting Pedestrians at Greatest Risk
A detailed breakdown of national pedestrian fatality data has identified the specific vehicle types, days of the week, and traffic conditions most closely associated with pedestrian deaths on American roads. The findings, released by Premier Law Group, reveal that the overwhelming majority of pedestrian fatalities involve the most common vehicles on U.S. roads, that risk spikes sharply at the end of the working week, and that the combination of increased traffic volume, reduced visibility, and e
Meta announces plans to collect solar energy in orbit
<p>A new partnership with Overview Energy will reduce downtime for solar facilities, while a deal with Noon Energy is designed to expand storage capacity.</p>
China blocks Meta’s Manus acquisition
<p>The National Development and Reform Commission ruled that the $2 billion deal was invalid, and ordered the companies to unwind.</p>
How to Optimize Content for ChatGPT: An AI Discovery Guide
A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives have many marketers wondering how to optimize for ChatGPT. When someone opens ChatGPT and asks a question, they don’t get ten blue links. They get a synthesized, conclusive answer that’s pulled from sources the AI has decided are authoritative, structured, and trustworthy. At the risk of sounding dramatic: If your content isn’t one of those sources, you don’t exist for t
5 Questions For… the CNN Team in the Control Room During the WHCD Shooting
CNN's Eric Hall and David Foote shared their control room experience as the WHCD went from a light-hearted affair to a breaking news situation.
Netflix’s Running Point Scores Several Integrated Brand Partnerships in Season 2
Netflix viewers will notice State Farm, DoorDash, Lexus, and more in the new season of Running Point.
3,000 Images, Zero Dialogue: How This Studio Made AI Films Without Sacrificing the Creative Soul
Three AI-generated shorts taught Purga Films and Gut key lessons about working with the tech
VaynerX Launches Tamara Group, Betting Production-Led Is the New Agency Model
New agency launches with clients including Ulta Beauty, Mrs. Meyer’s, and Method
Upfront Shocker! TelevisaUnivision Switches Ad Sales Chiefs: Tim Natividad Out, John Kozack In
TelevisaUnivision changes ad leaders just weeks ahead of the annual TV upfront week presentations.
Possible 2026 Opening Remarks: Marketing’s Age of Opinion Is Ending
Marketing does not advance through opinion. It advances through building knowledge.
Week of April 13 Cable News Ratings: Cable News Networks See Drops
A slower news week resulted in all cable networks seeing week-to-week decreases.
Dentsu Bolsters Americas Leadership as It Seeks Turnaround in Key Region
Positions focused on client experience aim to restore the Japanese holdco’s trajectory in North America
How Hendrick’s Blended AI and Theater For Its Biggest Launch in a Decade
Gin brand enters its next chapter with help from Ace of Hearts and AI artist David Szauder.
Walmart Targets Small Businesses With Streaming Ad Marketplace
With the launch of a new marketplace called Connect Select, the retail giant is making connected TV ad inventory available through Walmart DSP alongside search and display.
Goodway Group and Optable Partner to Feed AI Agents Cleaner Data
AI agents are flooding ad tech. Agencies are still fixing their data
Omnicom’s New Influencer Tool Uses Agentic AI to Tweak Content For Brand Safety
Google’s GeminiVeo and Nano Banana fix creator content.