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Social Media News
Meta Shares Insights into its Coming AR Glasses
<p>Meta's AR glasses are slated for release in 2027.</p>
TikTok Activates Latest EU Data Center, as EU Authorities Issue New Data Sharing Fine
<p>TikTok's set to be hit with a $552 million penalty just as it takes its next steps in separating EU user data. </p>
Pete Davidson is Spoken For Again—But This Time, By Verizon
Move over Reformation—Verizon and Pete Davidson have gotten serious. The telco brand enlisted the actor and comedian for two spots announcing its new three-year price lock guarantee program. The program […]
YouTube Adds New Editing and Creative Options for Shorts
<p>Some new editing and creative features for your YouTube Shorts.</p>
Too Much Milk, Not Enough Seats: EssenceMediacom’s Messy First Day of RTO at WTC
Reports of overcrowding, employees working from waiting room chairs, and a fridge full of milk marked WPP's first day back to the office.
Fox Inks Deal With Sargento for National Grilled Cheese Month
The integration will drive viewers to its Bite on Fox platform
CinemaCon 2025: Amazon MGM Has Big Plans for Movie Theaters
Amazon plans to release 14 films in theaters in 2026, from a Ryan Gosling sci-fi film to Masters of the Universe.
TikTok CPMs Dropped During US Ban Extension
During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.
WPP Acquires InfoSum to Enhance Data and AI Offerings
The acquisition, the terms of which were not disclosed, represents a bold push to enhance the holdco's AI stack.
Social Proof Backfire: The Marketing Mistake Costing You Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear tactics to persuade kids. Bob gathered data on thousands of teenagers. He tracked their exposure to anti-drug ads and their marijuana use over time. The results? The ads didn’t reduce drug use. They increased it. Teenagers
How to Do Market Research & Better Understand Your Target Customers [Template]
A few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep into market research, everything changed. Based on my findings, I used our customers' own words and pain points in our messaging. This resonated deeply and led to increased reply rates and conversions. That's why market research is so powerful. It beats assumptions every time, removes the guesswork, and connects you directly with what your market actually wants. In this guid
My Go-To Copywriting Templates, As a Marketer With 20 Years of Experience
Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them. While this is partly due to natural variation in everyone’s creative process, copywriting best practices vary based on your audience, purpose, and format — not to mention year, as “what works” changes as algorithms and consumer expectations evolve. Copywriting demands creativity, inspiration, and hard work, and it can be diff
World of Hyatt Selects Assembly as Media AOR
World of Hyatt, the hotel chain’s guest loyalty program, has selected Assembly as its media agency of record (AOR), it exclusively told ADWEEK. The agency will focus on growing awareness, […]
Visa Joins Bidding to Replace Mastercard as Apple Card Payments Network
The payment network company is offering an upfront payment of nearly $100 million.
KTVT Chief Meteorologist Scott Padgett Announces Departure
Padgett joined CBS 11 in September 2013.
Ford Launches Discounts For American Buyers as Trump’s Auto Tariffs Take Hold
Ford has launched an ad campaign promoting its U.S. footprint and discounts for car buyers as President Donald Trump’s tariffs on the auto industry go into effect.
Is Your Cat Royal? Sheba Launches Search for Descendants of Egyptian Feline Nobility
Sheba and agency AMV BBDO search for royal kitties in America, launching a content series and new product as part of the stunt.
TGL’s Audience Skews 12 Years Younger Than the PGA Tour’s
TGL drives a new golf audience 12 years younger than the PGA Tour as Tiger Woods and Rory McIlroy's TWRW Sports sold ESPN and SoFi on the simulated indoor golf league, with more brands are buying in.
The TikTok Ban Is Third-Party Cookies All Over Again
Most level-headed marketers would agree the trend toward privacy is good for consumers, and for marketers, too. Why, then, do we feel so powerless and reactionary to these changes?