Social Media News

Social Proof Backfire: The Marketing Mistake Costing You Conversions

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear tactics to persuade kids. Bob gathered data on thousands of teenagers. He tracked their exposure to anti-drug ads and their marijuana use over time. The results? The ads didn’t reduce drug use. They increased it. Teenagers

How to Do Market Research & Better Understand Your Target Customers [Template]

A few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep into market research, everything changed. Based on my findings, I used our customers' own words and pain points in our messaging. This resonated deeply and led to increased reply rates and conversions. That's why market research is so powerful. It beats assumptions every time, removes the guesswork, and connects you directly with what your market actually wants. In this guid

My Go-To Copywriting Templates, As a Marketer With 20 Years of Experience

Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them. While this is partly due to natural variation in everyone’s creative process, copywriting best practices vary based on your audience, purpose, and format — not to mention year, as “what works” changes as algorithms and consumer expectations evolve. Copywriting demands creativity, inspiration, and hard work, and it can be diff

Ford Launches Discounts For American Buyers as Trump’s Auto Tariffs Take Hold

Ford has launched an ad campaign promoting its U.S. footprint and discounts for car buyers as President Donald Trump’s tariffs on the auto industry go into effect.

Is Your Cat Royal? Sheba Launches Search for Descendants of Egyptian Feline Nobility

Sheba and agency AMV BBDO search for royal kitties in America, launching a content series and new product as part of the stunt.

TGL’s Audience Skews 12 Years Younger Than the PGA Tour’s

TGL drives a new golf audience 12 years younger than the PGA Tour as Tiger Woods and Rory McIlroy's TWRW Sports sold ESPN and SoFi on the simulated indoor golf league, with more brands are buying in.

The TikTok Ban Is Third-Party Cookies All Over Again

Most level-headed marketers would agree the trend toward privacy is good for consumers, and for marketers, too. Why, then, do we feel so powerless and reactionary to these changes?

We Meet Again: Prepping for Another TikTok Deadline

Whether TikTok is sold or silenced, change is coming. Here’s what you can do to stay ahead.

Ask HN: Fanless Laptops

I fondly remember my student days of running Ubuntu on a tiny Thinkpad X61 w/ a 12" 1024×768 screen.So a few weeks ago I started to wonder what the best ultraportable laptop for running Linux is nowadays.I know these are somewhat arbitrary, personal constraints of mine (that the X61 also did not meet) but is it possible that there are (almost) no options for a laptop w/- no fan- 190+ dpi?I think I'd even be willing to accept battery life that's just "ok" if the

Show HN: A Chrome extension to give you back control over short-form videos

Hi HN! I built this little extension to prevent, in my opinion, the most offensive anti-pattern used by tech companies. That is removing the seek bar in short-form videos.The "seek bar" is the bar at the bottom of a video that progresses as you play the video, and that you can click on or drag to skip around. Why companies ever thought it was a good idea to get rid of this I don't know, but I find it infuriating, so I decided to add it back for myself and thought others might like

Ask HN: Muslims–when are you celebrating Eid?

I've been following the situation regarding Eid al-Fitr celebrations this year. Just hours ago, the Hilal Sighting Committee of North America announced they found "NO confirmed, positive naked-eye sightings of the new hilal (crescent moon)" on Saturday evening (March 29).They're completing 30 days of Ramadan and observing Eid on Monday, March 31. [1]Meanwhile, Saudi Arabia has declared Sunday as Eid. This declaration conflicts with the assessment of the astrophysics community

Show HN: Rezon8AI – AI-Powered Reputation Management for Service Businesses

Hi HN,I’ve just launched Rezon8AI, an AI-powered reputation management platform built specifically for small and medium-sized service businesses—like local trades, clinics, agencies, gyms, and growing franchises.In a world where one bad review can scare off potential customers, service businesses struggle to keep up. Juggling Google, Yelp, Tripadvisor, Trustpilot, Facebook, and more—with no dedicated marketing team—is overwhelming.Rezon8AI helps take that weight off.What it does:- AI-Powered Fee

Validating ZenBox – a self-hosted encrypted data vault

I'm toying with launching a secure data vault application. It's designed to be a dropbox-like app but you choose where your box is hosted and can permit apps to access your data under strict, revokable protocols. Curious what you think.The app would start with simple features like secure notes, file sharing and secure messaging and gradually add more sophisticated features like GDPR compliant data sharing, facebook-like feeds and data monetization. The vision is to develop each feature

Here’s the 1st Quarter of 2025 Cable News Ratings

Fox News remained the go-to news network posting the highest-rated quarter in cable news history.

Monday, March 31 Evening Cable News Ratings: The Five Finishes Above 4 Million Total Viewers

840,000 total viewers seprated Sean Hannity from Rachel Maddow at 9 p.m.

Sunday, March 30 Evening Cable News Ratings: Trey Gowdy Wins Sunday Night Again

The 6 p.m. hour of CNN Newsroom with Jessica Dean finished first for the network in both measured categories.

Saturday, March 29 Evening Cable News Ratings: Lara Trump Takes 1st Place in Total Viewers

MSNBC's top show was a re-airing of Rachel Maddow's weeknight newscast.

Layoffs Hit KHOU in Houston

So far, we know the assistant ND was let go last week.

White House Close to Announcing Deal to Keep TikTok in America

<figure><div><img src="https://imgproxy.divecdn.com/DdqEFpCeaMtT5w-qT-QRDOwz7tyYWnqBXC3DOvozg8Y/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDk0MzExNDUuanBn.webp"/></div></figure><p>An announcement could come at any time...</p>

TikTok Merchants Can Now Sell Pre-Owned Sneakers in the App

<p>Vintage sneakers are a significant trend in the app.</p>