3 Ways the Omnicom and IPG Merger Will Transform TV Advertising
The newly combined company could lead to more personalized streaming and greater TV buying power.
The newly combined company could lead to more personalized streaming and greater TV buying power.
Insiders speculate on retail media acquisition targets amid Omnicom's acquisition of IPG closing.
Nearly a year after announcing the deal, Omnicom has officially closed its $13.5 billion acquisition of Interpublic Group, creating the world’s largest advertising and marketing holding company by revenue and […]
Maddow won both the total viewers and the Adults 25-54 demo during that time.
GMA was the only show with growth in both measured categories.
Campbell’s corporate is in hot water, and this time it’s not in the saucepan. On November 21, news broke that a former Campbell’s employee named Robert Garza is suing the […]
ABC News' broadcast is now available across all distributors.
Plus, Fox News Media brings on the holiday season with the lighting of its Christmas tree.
Netflix, Comcast, and Paramount Skydance are looking to acquire parts or all of the storied entertainment giant.
Global COO and CMO Christine Buscarinom on empowering to create a people-centric office culture.
Ja'Marr Chase issued an apology to the fans, Bengals, Steelers and the NFL following his return from suspension but omitted ...
Australia's landmark social media ban for children is being challenged in the nation's highest court, with two teens alleging ...
Young adults who engaged in a social media “detox” reported reductions in depression, anxiety and insomnia, though it was ...
As Australia's world-first ban on under-16s using social media looms, Meta becomes the first big tech firm to warn young ...
If anything, this has created an opportunity to figure out a consensus on what to do about AI content before the videos become even more commonplace.
Australia has a reputation for taking on tech giants, but experts worry about the impact of its world-first social media ban ...
The Southeast Asian nation joins a growing list of countries choosing to limit access to digital platforms due to concerns ...
President Donald Trump was critical of the New York Giants on Monday for their decision to forgo a late field goal that would ...
Lawmakers responded to Trump writing that they should be arrested and potentially punished by death for encouraging service ...
The Pew Research Center's survey on social media usage shows that half of American adults use Facebook and YouTube multiple ...