Social Media News

AI visibility score: How to summarize your AI visibility

Your brand’s AI visibility score covers the part of the search landscape that traditional SEO rank tracking can’t see. Tracking it is becoming as essential as monitoring Google rankings — and a lot harder to pin down. An AI visibility score summarizes how often and how well a brand appears in AI-generated responses across platforms like ChatGPT, Perplexity, and Gemini, aggregating metrics such as: Platform coverage Mention frequency Citations Sentiment Consistency Share of voice Most m

SUVs, Pickups, and Passenger Cars Are Behind Three Quarters of All Pedestrian Deaths: New Study Identifies the Vehicles and Days Putting Pedestrians at Greatest Risk

A detailed breakdown of national pedestrian fatality data has identified the specific vehicle types, days of the week, and traffic conditions most closely associated with pedestrian deaths on American roads. The findings, released by Premier Law Group, reveal that the overwhelming majority of pedestrian fatalities involve the most common vehicles on U.S. roads, that risk spikes sharply at the end of the working week, and that the combination of increased traffic volume, reduced visibility, and e

How to Optimize Content for ChatGPT: An AI Discovery Guide

A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives have many marketers wondering how to optimize for ChatGPT. When someone opens ChatGPT and asks a question, they don’t get ten blue links. They get a synthesized, conclusive answer that’s pulled from sources the AI has decided are authoritative, structured, and trustworthy. At the risk of sounding dramatic: If your content isn’t one of those sources, you don’t exist for t

Netflix’s Running Point Scores Several Integrated Brand Partnerships in Season 2

Netflix viewers will notice State Farm, DoorDash, Lexus, and more in the new season of Running Point.

3,000 Images, Zero Dialogue: How This Studio Made AI Films Without Sacrificing the Creative Soul

Three AI-generated shorts taught Purga Films and Gut key lessons about working with the tech

VaynerX Launches Tamara Group, Betting Production-Led Is the New Agency Model

New agency launches with clients including Ulta Beauty, Mrs. Meyer’s, and Method

Upfront Shocker! TelevisaUnivision Switches Ad Sales Chiefs: Tim Natividad Out, John Kozack In

TelevisaUnivision changes ad leaders just weeks ahead of the annual TV upfront week presentations.

Possible 2026 Opening Remarks: Marketing’s Age of Opinion Is Ending

Marketing does not advance through opinion. It advances through building knowledge.

Week of April 13 Cable News Ratings: Cable News Networks See Drops

A slower news week resulted in all cable networks seeing week-to-week decreases.

Dentsu Bolsters Americas Leadership as It Seeks Turnaround in Key Region

Positions focused on client experience aim to restore the Japanese holdco’s trajectory in North America

How Hendrick’s Blended AI and Theater For Its Biggest Launch in a Decade

Gin brand enters its next chapter with help from Ace of Hearts and AI artist David Szauder.

Walmart Targets Small Businesses With Streaming Ad Marketplace

With the launch of a new marketplace called Connect Select, the retail giant is making connected TV ad inventory available through Walmart DSP alongside search and display.

Goodway Group and Optable Partner to Feed AI Agents Cleaner Data

AI agents are flooding ad tech. Agencies are still fixing their data

Omnicom’s New Influencer Tool Uses Agentic AI to Tweak Content For Brand Safety

Google’s GeminiVeo and Nano Banana fix creator content.

Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot

The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets.

X officially launches X Chat

The separate chat app, which was in beta over the last month, offers a dedicated home for DMs but may be overstating its security features.

TikTok lets users add relevant keywords to metadata

Creators can now block or suggest post keywords that align with clips, although the app will still retain oversight to avoid unrelated suggestions.

LinkedIn adds option to filter replies by verified users

The platform has more than 100 million members with verification badges, and the update will give those users priority in post engagement.

Instagram brings simplified AI video to Edits

A new in-stream option will allow users to generate artificial intelligence clips from text prompts, pictures or user videos and add them to posts.

Instagram improves Insights UI, adds new metrics

The updated elements provide a simpler way to access key performance data for posts and Reels.