The Aisle Is Smarter Than It Looks—and It’s Reshaping Retail Media Budgets
The quiet merger of shelf space and screen space has real implications for retail investment
Social Media News
Omnicom Sunsets Two More Agencies Under New Lola USA Brand
Lola launches stateside, absorbing 180 and adam&eveDDB NY
Telemundo Heads Into Upfront With Some of the ‘Largest Investments in Spanish-Language History’ for World Cup
Telemundo is continuing to find World Cup opportunities for advertisers ahead of upfront week.
Legacy Brands Don’t Need a Rebrand—They Need a Reintroduction
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning household‑name […]
Marketers Are Misrepresenting Rural America—and Overlooking 46 Million People
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. There’s a disconnect between how rural America is portrayed and the reality of […]
Supergoop Partners With Target and the PGA as It Chases Mass Appeal
The brand hires January Digital to handle its media.
Dhar Mann Bets on Speed Dating to Fix Creator-Brand Matchmaking
A new series of events lets brands get to know dozens of creators at once.
Facebook Email: Pics, Videos, Links, News
Facebook Email: Now the youngs really have no reason to ever sign up for an email account. But it'll also bundle texts, IMs, emails, Facebook messages into one, nightmarish stream... Facebook's Modern Messaging System: Seamless, History, And A S...
Rachel Dolezal Posted A Tribute To The Charleston Church Shooting Victims
Dolezal, the former NAACP chapter president who her parents said is passing as black, posted a tribute to the nine victims on Facebook.
Facebook Is No Place For A Gentleman
<b>Sir Tobias Eldridge is getting real tired of your shit.</b> All he wanted was to let ma'am know that sir was busy.
Morning Update: A Tsunami Kills Hundreds In Indonesia
The FBI investigates Kavanaugh, a Facebook security breach, Brazil’s women protest in force. Your BuzzFeed News newsletter, Oct 1.
The Next Step For Outside Your Bubble
We're inviting you to join us in highlighting stories that burst through filter bubbles.
Theresa May's Communications Chief Can't Seem To Convince Even His Own Facebook Friends About The Brexit Deal
Everyone's arguing with each other about Brexit on Facebook and nobody is changing their minds. Why should the prime minister's top advisers be any different?
Instagram And YouTube Have Been Accused Of "Moral Failure" Over Coronavirus Conspiracy Sales
Social media platforms are facing criticism for allowing accounts to profit from product sales alongside wild conspiracy theories about the virus.
Shady Marketplaces Selling Fake Facebook Profiles Operate In Plain Sight
Thirty minutes and a little bitcoin can buy you an army of believable Facebook users.
People Are Absolutely Losing It Over This Woman Who Finally Said What We're All Thinking About Facebook Marketplace
"Facebook Marketplace can kiss my white, flat a——"
AEO Competitor Analysis: Track AI Answer Engine Rivals
Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is designed to tell teams. Answer engines like ChatGPT, Perplexity, and Google’s AI Overviews don’t rank pages. They cite sources. That shift changes everything about how competitive visibility works. A brand can hold a top-three organic ranking and still be completely absent from the AI answer a prospect reads first. If b
Share of Voice Tools for Growing Companies
When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board decks but one that rarely influences strategy. In practice, that assumption doesn’t hold up. Share of voice (SOV) is one of the clearest leading indicators of whether a brand is gaining or losing visibility long before it shows up in the pipeline. The problem is that most teams measure it inconsistently, compare apples to oranges across channels, and end up w
Free Answer Engine Optimization Tools to Benchmark LLM Visibility
I’ve spent considerable time testing free answer engine optimization tools across dozens of brand audits, and the verdict is clear: you don’t need a five-figure tech stack to get meaningful AEO data. The right free tools used in the right order will tell you whether ChatGPT, Perplexity, and Gemini know your brand exists, what they say about it, and exactly where to focus your optimization efforts first. The catch? Most marketers don’t know where to start. AEO is a newer discipline than SEO, th
How to do keyword research for AEO (+ Tools)
When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as traditional SEO — just with a few tweaks. I was wrong. Answer Engine Optimization (AEO) keyword research isn’t just about finding what people search. It’s about understanding what answer engines are asked, how they interpret those prompts, and which questions your content needs to answer directly and authoritatively. The entire mental model shifts from ranking to ge