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The Art of Making Fintech Cool With Catherine Ferdon of Coinbase

Redefining crypto through bold marketing.

The Real AI Race Isn't About Models or Data. It's About Context.

Every company I talk to right now is convinced they have an AI problem. Their AI writes emails nobody responds to. It researches accounts and surfaces leads the sales team already closed six months ago. Finger-numbing sessions copying and pasting between tools generate content that sounds exactly like what every competitor is publishing. Leaders invest in tool after tool, run training session after training session, and still find themselves staring at the same question: why isn’t AI actually m

Code in OpenAI’s Ads Manager Suggests the Company Is Building Conversion Tracking Into ChatGPT

ADWEEK reviewed OpenAI's ads manager and found infrastructure for conversion-based campaigns and expanded performance-based metrics.

Disney Reportedly Planning First Large Layoff Under New CEO

Disney could lay off 1,000 employees, with many of those cuts affecting the marketing department.

Less Soccer, More Feeling: The 5 Creative Principals Guiding Coca-Cola’s World Cup Playbook

The team behind Coca-Cola's biggest marketing push reveals its creative approach

AEO strategy for SaaS: 6 tactics that convert prospects into trials

An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more than others, and it helps to know what these are. We all know that AI has shifted how brands earn visibility, and how visibility doesn’t equal clicks. But for SaaS, the way buyers conduct discovery and evaluation has changed disproportionately. It’s no longer enough to rank well in search results; the product, brand expertise, and differentiation need to be understood and surfaced

Virtual Vanguard Recap: Richard Sanderson

At our inaugural Virtual Vanguard session, our guest speaker, Spencer Stuartʼs Richard Sanderson, dropped three predictions on the CMO role in 2026. The conversation explored whether CMOs will evolve or […]

Virtual Vanguard Recap: Michael Ventura

At our latest Virtual Vanguard, CMOs gathered with author and leadership strategist Michael Ventura (Applied Empathy) for a working session on what it takes to lead with understanding in an […]

Virtual Vanguard Recap: Assessing Marketing Education

Key questions: This month’s Virtual Vanguard session centered on these questions and more. Members shared their current strategies for addressing emerging skills gaps, AI dependency, judgment as a leadership differentiator, […]

Zendaya’s On Collection Gets a Surreal Spin From Spike Jonze

Spike Jonze directs an ad that visualizes the creative process behind the footwear and apparel collection co-created by Zendaya, On, and stylist Law Roach

Ads and AI: Leveraging AI Creative in 2026

Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? In this article, you'll discover why […]The post Ads and AI: Leveraging AI Creative in 2026 appeared first on Social Media Examiner.

Are teenage girls addicted to social media? Richard M. Perloff

It is fashionable to blame social media for all of society’s social ills, but it is not an effective strategy to help reduce ...

The problem with social media isn’t the algorithm — it’s the parenting

It’s among the first successful lawsuits in the nation making social media sites liable for mental health outcomes. While this lawsuit could open the door to further litigation and regulation, the ...

Trump's 'whole civilization will die tonight' Iran threat polarizes social media

President Donald Trump polarized social media with a Truth Social post that an entire "civilization will die tonight" while ...

CT researchers study social media and youth mental health. Including more use versus more harm.

Goals are to clarify benefits and risks of social media and to contribute to evidence-based guidance for healthy use for ...

How to spot a bot: Tips for identifying fake social media accounts as midterm elections ramp up

Advancements in artificial intelligence could help bad actors influence the discourse in the midterm elections, former former North Carolina cybersecurity official warns.

Trump unleashes curse-filled social media rant at Iran after U.S. rescues colonel

In a profanity-laden post on Truth Social, President Trump lashed out at Iran and injected new volatility into the conflict, hours after U.S. forces carried out a high-risk rescue mission.

The Next Disruption In Social Media: Impact Over Attention

The next wave of social media will focus on building action-oriented platforms where people can build‚ collaborate‚ and ...

Countries around the world are considering teen social media bans – why experts warn it’s a ‘lazy’ fix

"I think the argument for a ban is an admission of failure that we cannot regulate companies, so we can only restrict children," one expert told CNBC.

Why Every Streaming Service Suddenly Wants a Podcast Strategy

According to some media executives, podcasts are the new day-time television.