Social Media News

Marketers on the Move: Hires and Exits at GM, Old Navy, Canva, and More

A weekly roundup of the biggest U.S. and global brand leadership appointments.

6 generative engine optimization benefits every marketer should know

You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience isn’t quite disappearing. It is, however, moving to a channel where your brand is either cited in the answer or is entirely invisible. That channel is generative engine optimization (GEO). It’s the practice of structuring your content and brand presence so AI platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini can accurately understand,

The New York Times Grew Digital Ad Revenue 32% in Q1. Here’s How to Copy It

The Times' chief advertising officer Joy Robins shares the strategy behind two straight quarters of outsized growth.

WPP Shareholders Approve CEO Cindy Rose’s Potential $14.8M Pay Package

The package significantly exceeds predecessor Mark Read’s salary and bonus compensation.

Adcolor Marks 20 Years With a New Program for a Changed DEI Landscape

Year-round events, a new awards approach, and a 2027 conference are among the evolutions to this year’s program

Ads of the Week: 12 Campaigns That Caught Our Eye, From Adidas to Canva

Adidas, Jameson, Canva, Liquid Death, and more are behind the week's standout ads.

Threads adds new posting options and animated mini stickers

<p>The platform will automatically separate longer text blocks into multiple posts, as well as offer a limited rollout of animated stickers.</p>

Meta announces AI support for SMBs and rural companies

<p>Joel Kaplan, Meta&rsquo;s chief of global affairs, said the initiatives were part of a broader push to help U.S. entrepreneurs use artificial intelligence tools.</p>

Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoing

Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk’s slowest revenue growth since the Covid-19-era ad downturn in 2020. 

TikTok users are motivated by affiliate links

<p>Donte Murry, the platform&#39;s director of beauty, wellness and personal care, told Glossy that it was important to meet shoppers where they are.</p>

Meta challenges latest legal penalties

<figure><div><img src="https://imgproxy.divecdn.com/_F9K7808g-egAJKt4BktdI9h92MmalSfxjmoYu3HMRM/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8ySDNZQlJBLmpwZw==.webp"/></div></figure><p>The Facebook and Instagram owner is trying to have U.K. fines re-calculated and a U.S. verdict overturned, per Reuters.</p>

Cadillac Vet Melissa Grady Dias Is The Latest CMO to Land a CEO Job

She’ll lead the tech-powered preventive healthcare company's national expansion.

YouTube tests updated feed navigation

<p>A new mobile app UI for the platform&rsquo;s Home and Subscription tabs switches placement from the bottom to the top of the screen.</p>

Linkedin partners with Amazon Ads

<p>The collaboration will let advertisers buy CTV ads targeting professional audiences via Amazon DSP.</p>

Why Chasing Vanity Metrics Is Killing Your Social Strategy

Viral Nation's Richelle Batuigas on aligning social media performance with meaningful business outcomes.

Susan Collins discloses 'essential tremor' after social media scrutiny

Collins says she's had the condition for decades and during her entire time in the U.S. Senate going back to 1997.

House committee recommends censure for Rep. Travis Corcoran over social media posts

RECOMMENDED PUNITIVE ACTION. CENSURE IS THE RECOMMENDATION FOR REPRESENTATIVE TRAVIS CORCORAN OVER SOCIAL MEDIA POSTS AIMED AT FELLOW LAWMAKERS. A BIPARTISAN MAJORITY OF COMMITTEE MEMBERS VIEWING A ...

Invitation to connect on social media Crossword Clue

Find the answer for Invitation to connect on social media from the people who brought you the USA TODAY Daily Crossword Puzzle.

N.H. lawmakers move to censure colleague for inflammatory social media posts, including Holocaust reference

A legislative committee tasked with reviewing whether a Republican state lawmaker in New Hampshire should be punished for his inflammatory social media activity decided Wednesday to recommend that he be formally censured.

Social media doesn’t strengthen your friendships. What works

Social media isn’t likely to strengthen your friendships, even your close ones, and could even make you lonelier found a new ...