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OpenAI’s ChatGPT Is Making a Big Change to Its Commerce Strategy

Merchants now control the sale, not the AI platform.

Snap Says 63,000 Snaps Per Second Proves Its Ads Are Worth Your Attention

At NewFronts, Snapchat used a staggering engagement milestone to anchor a push into new brand and performance ad formats.

Tubi’s New Ad Push: Exclusive Access Through Amazon DSP, New Interactive Formats

Tubi's new ad features, including Scene Sense, give brands the opportunity to display messaging that aligns with what’s on screen.

Mizkan’s Amy Luke Busker on Breaking Silos and Leading Through Change Without Losing Direction

Commercial growth is a team sport.

EXCLUSIVE: PubMatic Is Betting AI Agents Will Finally Fix Programmatic’s Complexity Problem

PubMatic is partnering with Untapped Growth to deploy AI agents that could change the programmatic supply chain—no DSP required.

Samsung Integration With Amazon Brings Shopping to Your TV Remote

Samsung NewFronts presentation showcases Amazon partnership and an AI-powered viewing experience.

Bet365 Wagers On VML As Creative Agency of Record

The North American sports betting industry is growing up, and challenger Bet365 is putting its chips on building a strong brand to stand out. Late last year, the global sports […]

Apple Maps Is Getting Ads—and a Whole New Business Platform

The sponsored listings will arrive this summer as Apple looks to grow an ads business on pace to bring in $8.5 billion this year.

Why the Super Bowl Still Matters ft. the CMOs of Mars, Comcast, Liquid I.V. & the San Francisco 49ers

Marketing leaders share their personal playbooks on making the most of the Super Bowl opportunity.

TRESemmé and Devil Wears Prada 2 Are Rewriting the Sponsorship Playbook

TRESemmé recently announced its status as the "signature hair brand" of Devil Wears Prada 2. This word choice matters.

How Real-Time Data Unlocks 100X AI Performance

Are you still manually copying data into your AI tools every time you need an analysis? Do you keep uploading the same files to Claude or ChatGPT only to find they're already outdated by the time you need them again? In this article, you'll discover how to connect live data to your AI tools for […]The post How Real-Time Data Unlocks 100X AI Performance appeared first on Social Media Examiner.

25 Things That — For Better Or Worse — Haven’t Been The Same Since The Pandemic

"People convinced themselves that a Facebook meme was a more trustworthy source than a scientific journal."

Oculus Diversity Program Members "Shocked And Dismayed" By Founder's Alt-Right Ties

Following the revelation that the Oculus founder Palmer Luckey donated to an alt-right nonprofit, the company's "diverse creators" aren't sure whether to accept funding.

Inside The Obama Administration’s Attempt To Bring Tech Companies Into The Fight Against ISIS

Dozens of U.S. government officials, tech executives, and entertainment representatives gather in D.C., under a cloud of growing anti-Muslim sentiment and the spiralling fight between Apple and the FBI.

Facebook Says It's Not Testing A "Dislike Button", But A "Downvote" Button Is Definitely Out There

Reddit, eat your heart out.

Here’s How To Get Facebook’s New Reaction Emojis

~Love~ Haha! Wow! Sad. Angry.

The Feds Just Asked The Woman Who Started A Facebook Cabbage Juice Cult To Remove False Claims From Her Website

“Jilly juice” creator Jillian Epperly has received a formal warning from the FTC, five months after Ohio authorities demanded that she send them proof of her claims.

The Cop Who Said The Spa Shooter Had A “Bad Day” Will No Longer Be The Spokesperson For The Case

The sheriff's statement did not directly address Capt. Jay Baker's Facebook posts about a racist T-shirt blaming China for the pandemic.

21 Terrifying, Shocking, And Extremely Disturbing Things I Learned Last Month

A pregnant woman was stabbed to death after a Facebook Marketplace transaction earlier this year.

TikTok Pitches Advertisers at NewFronts a Year After Its Near-Ban and Sale

TikTok unveiled a slate of new ad formats as it looks to reassert itself with the brand community.